After a good deal of teasing and hinting, Finalfit has become ERO Sports (pronounced "Aero" as in aerodynamic). Why did we change our name? What has prompted our move to the VELO Sports Center? Well, it's all pretty exciting actually, and I'll do my best to explain it succinctly. First of all, our base services of bike fit remain the same. No change in how we provide our fitting services, no change in the people conducting the fits...that all remains business as usual. I repeat, we are what we've always been, bike fit specialists. Fanatical about what we do - with unequaled results. It's what we've added to the mix that's prompted the changes. Click the "Read More" button to learn all about it!